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MARKETING

From coordinating team members, to planning successful marketing campaigns, directing promotional videos, rebranding and copywriting - Catherine is a multidiciplinary marketer with experience in the animation, healthcare and e-commerce space, in both digital and print design.

Design & Coordination

Branding & Identity

Copywriting

Social Media & Campaigns

Projects

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360 DENTAL MARKETING

Coordinated with teams of 10+ people, liasing with multiple local businesses and third-parties.

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ASTERISK ZINES

Feast Vol. 2 Preorder campaign: Posts across social media platforms, website design

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STUDIO PSYCHO

Heathens Kickstarter

Campaign page: Copy, product descriptions and project updates

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ASTERISK ZINES

Embark, Feast Vol.1 and Feast Vol. 2: Website set up, product descriptions

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STUDIO PSYCHO

STYLE GUIDE

For independent animations series HEATHENS, social media and digital imagery

Projects

360 Dental Marketing

Digital Marketing Coordinator

As a Digital Marketing Coordinator at 360 Dental Marketing, I worked across a diverse range of businesses, developing digital marketing and creative content tailored to different brands, industries and audiences. I collaborated with cross-functional teams of up to 10 people and liaised directly with clients to understand their goals, manage briefs and deliver projects from concept through to completion. My work included designing digital and print assets such as social media content, brochures, signage and presentations, as well as managing social media presence and website content across multiple businesses. I also supported SEO initiatives and monitored digital performance to help inform marketing strategies and recommendations, while managing multiple projects and deadlines in a fast-paced agency environment.

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HEATHENS

Marketing Director - Studio Psycho

Led rebranding for independent animation studio, onboarding motion designers and defining buzzwords. Managed a successful crowdfunding campaign, analysing competitors, setting tier pricing, and merchandise. Attended B2C networking events, boosting the audience and leading to conversions.

FEAST

Designer and Co-director

Directed graphic design teams to develop a design guide, ensured brand consistency. Launched

social media campaigns, growing followers. Managed an online storefront with strategic pricing,

generating revenue. Coordinated international manufacturing for merchandise fulfilment. Liaised with a team of graphic designers providing feedback and visual guidance, as well as created motion graphics.

AIESEC at RMIT

Marketing & Communications Officer

Create engaging content showcasing AIESEC's impact, organise global campaigns and events,

manage social media, collaborate with partners on SDG projects, and publishing reports to

highlight success stories and opportunities

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