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MARKETING

From coordinating team members, to planning successful marketing campaigns, directing promotional videos, rebranding and copywriting - Catherine is a multidiciplinary marketer with experience in the animation, healthcare and e-commerce space.

Copywriting

Branding & Identity

Coordination

Social Media & Campaigns

Projects

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STUDIO PSYCHO

STYLE GUIDE

For independent animations series HEATHENS, social media and digital imagery

Projects

HEATHENS

Marketing Director - Studio Psycho

Led rebranding for independent animation studio, onboarding motion designers and defining buzzwords. Managed a successful crowdfunding campaign, analysing competitors, setting tier pricing, and merchandise. Attended B2C networking events, boosting the audience and leading to conversions.

FEAST

Co-founder and Director

Directed graphic design teams to develop a design guide, ensured brand consistency. Launched

social media campaigns, growing followers. Managed an online storefront with strategic pricing,

generating revenue. Coordinated international manufacturing for merchandise fulfilment. Liaised with a team of graphic designers providing feedback and visual guidance, as well as created motion graphics.

AIESEC at RMIT

Marketing & Communications Officer

Create engaging content showcasing AIESEC's impact, organise global campaigns and events,

manage social media, collaborate with partners on SDG projects, and publishing reports to

highlight success stories and opportunities

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